But of course, there is a reason. You see when you have that "AHA" moment. When things suddenly and rapidly make sense, a transformation occurs from the inside out. Suddenly you are unstoppable. Suddenly, it all works for you. This Article explores the AHA moment of Jack Reynolds, a colleague of mine and good friend.

Jack Reynolds worked at the same insurance office that I managed several years ago. I quit that job and moved on when I had my own "AHA" moment. To want to get rich easy, it somehow seems like a tainted concept. It is looked down upon by every financial planner driving a beat up old Ford in the country. There is an official line these "professionals" all tow and that is save money, work hard, invest wisely and wait decades. That's essentially the imprisoning knowledge we pay these people to have us believe.

I was like you are. I honestly cannot see any reason why I shouldn't get wealthy easily and quickly. Why does it have to be a long torturous journey? Jack Reynolds felt the same way and even more so when we met up for lunch several months later and he saw my new fully equipped, paid for by cash Mercedes Sportz Saloon. I even parked it right in front of the pavilion of the restaurant in full view. I pointed my key at my car and beeped it, it beeped back and locked all doors. I strolled in casually into the restaurant like a man without a care in the world. And that's exactly what I was.

I wanted to get rich easy and I wanted it fast. I realized something about money that made everything that followed possible. I realised that value is money. I also realized that value is free. How can this be? Why do we work so hard for money, when we can get and sell value for free, or sometimes at 50 cents in the dollar.

Let me explain a little more what I mean by value. Value and money are two sides of the same coin. The chain of money goes like this.....Human Need....Value....Money. It all begins when someone develops a need that they are willing to pay cash for to fill. To the human with that need, the product or service to fill that need becomes valuable to the point where they are willing to part with hard earned money to fill that need. It is this intangible property, VALUE that is magical. Because VALUE is subjective.

Jack Reynolds AHA moment was to realise that the way to get rich easy was to buy a dollars worth of value for 50 cents or less and re-sell that value for $1.00 or more. My own particular interest was in Real Estate and Advertising arbitrage. By recognizing that buyers are different and that one sellers utility is to sell for very low and very quickly. A buyers utility for exactly the same object, may be to buy expensive, but take their time and enjoy their money spending experience. Both are right. Two different people, same objective product whether it is a car or a house or anything in between. The same market forces are at work. But it is the OPINION OF VALUE that controls the two different prices. Also the underlying reasons for this opinion. For example a divorcing couple selling the house, may or may not be in a hurry to sell. But more often than not, a lower offer will be taken simply because of the current utility of the couple.

You can guess what we do to get rich easy, applying this knowledge. Very simple, we find these types of sellers and buyers and marry them together. We buy $1.00 of Value for 50 cents or less. Then we sell that same value for a dollar or more. In this way we create compounding returns of an astronomical rate.

In the end, it's compounding we want. It's compounding and leverage that we all strive for to get rich even easier. I don't know if you have ever played with a calculator and tried compounding say $100 by 30 or 40% but if you have, you would know, that the number gets exponentially astronomical because of the high compounder. If the compounder is 200% or 500% (or 3 times to 5 times your starting capital) You see some amazing figures that are beyond belief after just a few multiplications. When you invest in value, you need not wait for an annual return, because you control your own circumstances and can compound weekly or even daily if you want to.